• Kim

Using Psychology to Inspire Climate Action


The Climate Reality Project posted an article last month on how to motivate otherwise un-motivated people to take real action on climate change.


The article recommends four tools commonly used in the social sciences to break down apathy:


  1. REDUCE PSYCHOLOGICAL DISTANCE. Connect climate change to demonstrable changes in real communities. Remember to "show not tell."

  2. DO IT TOGETHER, DON'T GO IT ALONE. Turn climate action into a group experience to help create positive social norms. Peer pressure works!

  3. MAKE IT POSITIVE, NOT NEGATIVE. Highlight the up-side, not the down-side. Some people would rather improve something than preserve something.

  4. SUGGEST ACTION TO AVOID ENNUI. Lift your friends out of despair to battle ‘environmental melancholia.’ To coin a phrase, "yes we can!"

Read the full post here.

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